When it comes to selling your home, one of the biggest questions sellers ask is: do open houses still work? With so many digital tools available, it might seem like open houses are a thing of the past.
But in 2024, we are seeing a clear comeback.
According to the Zillow Consumer Housing Trends Report, 65% of sellers in 2024 hosted between 1 and 3 open houses, up from 49% in 2018 and 44% in 2021. The median seller now hosts two open houses, up from just one in prior years.
The Power of First Impressions
One key reason open houses remain effective is the power of walking through a space in person. High-resolution photography and virtual tours provide a comprehensive digital experience. But combining those tools with an open house gives buyers the best of both worlds — they can browse online, then experience the home in person, creating a deeper connection that often leads to faster sales.
"The goal isn't to choose between digital and in-person marketing. It's to use both in a way that maximizes exposure and buyer engagement."
The question is not whether to host an open house. It is how to host one that actually converts motivated, qualified buyers into offers.
Want a marketing strategy that actually works?
Open houses are one piece of a bigger picture. Let's talk through a full marketing plan for your home that combines digital reach with in-person impact.